Business Growth Through Big Data

Healthcare is a potentially huge growth market for Big Data thanks to the growing demand for business intelligence solutions. The market generated $20.12 billion in revenue in 2021 and should grow by an average of 28.9% per year. The increasing digital solutions across business sectors, such as banking, healthcare, BFSI, retail, agriculture, and telecom/media, significantly increase data.

All of this was done to help increase innovation and progress in the data-analytics industry. One area where it’s already making a difference is the vast landscape of internal operations. Of course, you can’t just sit on this abundance of information. Business intelligence professionals, including data analysts, can help us make sense of this vast pool of data and derive insights.

Big Data jobs might offer a tempting 6 figures, but salary growth has stalled to an average of just 2.25% per year. Taking 2021’s 7% inflation rate into account, data and AI professionals are actually losing spending power. Global tech consulting firm Capgemini surveyed 210 executives — half from the US, half spread across Europe — to gain insights into how they view their Big Data initiatives. Just over a quarter reported profitability, while 45% say they “break even” on Big Data. The Big Data industry has seen tremendous growth in just a few years. It shot up from $169 billion in 2018 to $274 billion in 2022 — a 62% increase.

Proactive customer service

It is important that the data is well organized and managed to achieve the best performance. Data breaches, the Facebook-Cambridge Analytica scandal, and pervasive cookie tracking have all contributed to a general air of mistrust among internet users. When it comes to Big Data spending, the US leads all other countries by a wide margin. Japan and China were the two next largest markets, spending $12.4 billion and $11.9 billion respectively. In the scope, we have considered solutions offered by major market players such as Azure Databricks, SAP Analytics Cloud, SAP HANA Cloud, IBM Db2 Big SQL, and Background Data Solutions. Tim Berners-Lee and Robert Cailliau found the World Wide Web and develop HTML, URLs and HTTP while working for CERN.

The Rise of Big Data Analytics

You can even use-case scenarios to create a better picture of what a future product should look like. Big data analytics is important because it allows data scientists and statisticians to dig deeper into vast amounts of data to find new and meaningful insights. This is also important for industries from retail to government as they look for ways to improve customer service and streamline operations. As companies continue to embrace the cloud, it’s clear that remote data centers have replaced the traditional enterprise data repository, contributing to data analytics growth rate.

The advent of big data analytics was in response to the rise of big data, which began in the 1990s. Long before the term “big data” was coined, the concept was applied at the dawn of the computer age when businesses used large spreadsheets to analyze numbers and look for trends. Most enterprise companies, regardless of industry, use around 8 clouds on average. This number is expected to grow, with insurance and telecommunications leading all industries in future cloud utilization. Cost savings and efficiency are primary concerns when it comes to Big Data, giving IaaS service providers an important role to play in the future of digital business. Public cloud gives companies the option to only pay for the resources they need.

Big data defined

Big data has given rise to business intelligence as a legitimate career. Many companies are gearing up by hiring business intelligence experts because they help take a company to the next level. In fact, digital transformation exists largely thanks to business intelligence, which governs big data strategies. The field has also given rise to professions like data analytics. As a leader at a tech company, I understand that this may seem like a complex concept that’s not necessarily relevant to non-tech companies and professionals.

  • Business applications range from customer fraud detection to personalization with extensive data analytics dashboards.
  • This is the main difference between traditional and big data analytics.
  • Thus, the rising adoption of edge computing to further boost database quantity is projected to create lucrative opportunities for the market.
  • If you look at the history of Big Data and analytics, you’ll find that the seeds were planted well before the 2010-era Big Data craze.
  • Adoption of AI-driven advanced reporting, healthcare business intelligence, electronic medical records, etc. are driving the growth of the healthcare market.

Each of these “pizza boxes” (so called because they are an inch high and less than 20 inches wide and deep) has a CPU, memory, and disk storage. They are simple servers with the ability to process immense amounts of various, unstructured data when running as business analytics instrument nodes in a Hadoop cluster. At first, only large companies like Google and Facebook took advantage of big data analysis. By the 2010s, retailers, banks, manufacturers and healthcare companies began to see the value of also being big data analytics companies.

Big data is not only changing how businesses deal with customers but also how they operate internally. During the ’80s and ’90s, the IT department came to the forefront as the driving force of productivity increases and general business growth. Along with the IT department came the rise of the chief information officer. Now, businesses are developing data departments that are separate from IT departments, as well as appointing chief data officers (CDOs) who report directly to the CEO.

The cloud offers truly elastic scalability, where developers can simply spin up ad hoc clusters to test a subset of data. And graph databases are becoming increasingly important as well, with their ability to display massive amounts of data in a way that makes analytics fast and comprehensive. With the advent of the Internet of Things (IoT), more objects and devices are connected to the internet, gathering data on customer usage patterns and product performance. The emergence of machine learning has produced still more data.


The distribution of computing processes can help organizations to gain a 360-degree view of their customers through big data collection and analysis. And companies that embrace big data technologies and solutions will rise ahead of their competitors. Before the Information Age, data was transactional and structured. Today’s data is assorted and needs a file system that can ingest and sort massive influxes of unstructured data.

In 1660s London, Graunt gathered mortality data to understand how the bubonic plague spread and to create a warning system to protect people from the disease. Corporate NAS and SAN technologies, cloud storage, and on-demand programmatic requests returning JSON, XML, or other structures are often secure repositories of ancillary data. The same applies to public datasets — freely available datasets, in many cases for economic activity by industry classification, weather, demographics, location data, and thousands more topics.

The Rise of Big Data Analytics

In a 2018 IDC report, the firm predicts that by 2025 nearly half the world’s stored data will reside in public cloud environments. Big data analytics are important because they allow data scientists and statisticians to dig deeper into vast amounts of data to find new and meaningful insights. This is also important for industries from retail to government in finding ways to improve customer service and streamlining operations.

Customer-responsive products

Big data technologies refer to the software specifically designed to analyze, process, and extract information from complex data sets. Digital technology that logs, aggregates, and integrates with open data sources enables organizations to get the most out of their data, and methodically improves bottom lines. Big data can be categorized into structured, unstructured, and semi-structured formats. Over 4 billion out of the nearly 8 billion people in the world spent time online in 2019. In that same year, 67% used mobile devices and 45% used at least one social media platform. Travel companies that learn how to make sense out of Big Data can benefit in a number of ways.

Several of these systems have counterparts in the commercial software industry. Serving as a progressive OSS organization, Apache Software Foundation is a non-profit group of thousands of volunteers who contribute their time and skills to building useful software tools. Raw data is analyzed on the spot in the Hadoop Distributed File System, also known as a data lake.

But big data analytics uses both structured and unstructured datasets while explaining why events happened. Meaningful insights about the trends, correlations and patterns that exist within big data can be difficult to extract without vast computing power. But the techniques and technologies used in big data analytics make it possible to learn more from large data sets.